🐮🐔 Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand 🐔 🐮 (2019) - Book Review
MY REVIEW Hardcover: 224 pages Publisher: Thomas Nelson (June 11, 2019) Language: English ISBN-10: 1400213169 ISBN-13: 978-1400213160 “ The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s steady then explosive growth from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than. $6.8 billion in annual sales in 2015. As a member of the marketing team and as chief marketing officer, Robinson was both a witness and participant in the company's remarkable development into an indelible global success. Now he shares the story of Chick-fil-A's evolution into one of the world's most beloved, game-changing, and profitable brands...